AMBER Alerts instantly galvanize communities to assist in the search for and the safe recovery of an endangered missing or abducted child. California introduced the AMBER Alert concept in 1999 as a regional program. An Amber Alert Was Issued Yesterday Afternoon To Find A ... ... People suck :) The California Highway Patrol, Emergency Notification and Tactical Alert Center is responsible for the activation of AMBER, Silver, and Blue Alerts in support of all law enforcement in California. Amber Alert AMBER (America’s Missing: Broadcast Emergency Response) Alert is a tool used by law enforcement to help find children under the most serious, life threatening conditions. There are specific conditions under which an AMBER Alert can be issued. Learn about the program's National AMBER Alert Coordinator, guidelines for issuing Alerts, and supporting resources. An emergency alert was sent to cellphones in the region just after 11… An Amber Alert is in place for Santa Barbara, Los Angeles and Ventura counties, according to the California Highway Patrol. AMBER Alert Best Practices, Second Edition provides updated guidelines to help states and regional offices recover abducted children through AMBER Alerts.The 2019 second edition of the guide provides a "what works" approach based on input of those who lead and oversee AMBER Alerts as part of larger missing persons and child protection programs at the state and regional levels. Find all active alerts below, along with access to related flyers for broader dissemination. In 2002, Assembly Bill 415 (Government Code section 8594) mandated that AMBER Alert plans be implemented statewide and include specific notification protocols for all communities.